Capital Performance Group

Data-driven decision making and the right balance of digital and traditional media can lead to a more far-reaching and effective approach to attracting and retaining customers. https://loom.ly/PZNfZWs

What are bank marketers investing in for 2024? | ABA Banking Journal Following the pandemic, more marketing leaders were asked to justify their expenditures and programs in terms of what tangible results were being generated.

CPG collaborated with The Financial Brand to conduct data analysis for this study. We analyzed the marketing spend of banks with assets from $2-$10B in relation to the growth of loans, deposits, and revenue.
https://loom.ly/rMTNZnc

Do Banks That Outspend Their Peers on Marketing Grow Faster? This analysis of bank marketing budgets looks at what the payoff is, with data to benchmark whether your budget and results are keeping pace.

Supercharge your digital marketing! Most business and commercial bankers have yet to take full advantage of what the new digital marketing tools can provide, but those who have are never turning back. Read Mark Gibson's new ABA article and join him this week at the ABA Bank Marketing Conference! https://loom.ly/fAwoogM

Supercharging digital marketing | ABA Banking Journal Here are best practices for data-driven digital marketing to boost business and commercial banking sales productivity.

The role of the bank marketing function is continuing to evolve to become more critical to overall enterprise, according to a new survey of bank marketers conducted by American Bankers Association. Read Mark Gibson's new article: https://loom.ly/DrzuuPM

Survey: The changing role of bank marketing | ABA Banking Journal ‘We are transforming our marketing organization to prioritize targeted data-driven customer acquisition and lead generation programs.’