Back to the Lab LLC

Celebrate Independence from Lazy Analytics - Back To The Lab Search is near the bottom of pretty much any purchase process funnel, so the proximity between the unit and the transaction has been attractive to many marketers. They began to pull funds first from online, then radio, and then print budgets and then pushed to search in larger and larger amounts.

Just joined the Google Plus roll out - ping me if you want an invite.

A look at how Google Plus could win, and how it could more likely fail.

Connecting the +1 dots - Back To The Lab Much has already been written about the launch of Google Plus, and many are clamoring for a beta invite (including yours truly). A lot of the analysis has focused on whether the new service can possibly take away from the 750 million users that Facebook has accumuated, but I think what could be the