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Truth Initiative

Truth Initiative

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Our mission is clear: prevent youth and young adult nicotine addiction and empower quitting for all.

The hidden cost of ni****ne products 05/12/2026

Cigarette butts have long been the world’s most littered item — and now e-cigarette and pouch waste is adding to the problem. Along with Center for Environmental Health CEO, Kizzy Charles-Guzman, we break down the growing environmental impact of ni****ne products and why accountability matters in CEO & President Kathy Crosby's latest for Fast Company.

The hidden cost of ni****ne products Cigarette butts and disposable v**es are creating an environmental crisis.

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Videos (show all)

*67%* of ni****ne users ages 18–24 plan to quit for the New Year, according to recent Truth Initiative survey data.
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900 G Street, NW, Fourth Floor
Washington D.C., DC
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