Truth Initiative

Truth Initiative

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Our mission is clear: prevent youth and young adult nicotine addiction and empower quitting for all.

Truth Initiative and NAACP Expand Partnership to Advance Health Equity and Increase Access to Proven Quit Resources 07/17/2026

Truth Initiative and the NAACP today announced the expansion of their partnership to address the disproportionate toll of to***co and ni****ne addiction on Black communities and other historically marginalized groups.

Truth Initiative and NAACP Expand Partnership to Advance Health Equity and Increase Access to Proven Quit Resources This new phase of the collaboration launches the Breath of Freedom Movement, combining a legacy of advancing racial justice and health equity with to***co policy and cessation expertise.

Photos from Truth Initiative's post 07/05/2026

Honoring women who are transforming public health and strengthening communities.

At this year's Black Excellence Brunch, Truth Initiative is proud to recognize three remarkable leaders with our Community Impact Award:

Tené Hamilton Franklin, MS
Leah Alexander, PhD, MPH
Takeisha Davis, MD, MPH

Their work spans public health leadership, education, and health care delivery, but their shared commitment is clear: advancing wellness, expanding opportunity, and improving health outcomes for Black communities.

06/29/2026

Nearly 90% of YouTube users in a study said they use the platform to look for health information. YouTube’s “recommended video” algorithm drives over 70% of views, making it a powerful influencer of reach and exposure.

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