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Deducive is a collective of data scientists and creative strategists based in Washington, DC and Manc

Better Marketing Attribution with Clickstream Analytics — Deducive 10/16/2019

https://www.deducive.com/blog/2019/10/15/better-marketing-attribution-with-clickstream-analytics

A recent article on solving the riddle of effective, reasonably priced, website marketing attribution.

Better Marketing Attribution with Clickstream Analytics — Deducive Marketing attribution analysis using website clickstream data without the need for Google Analytics 360. Details on how to analyze this data with R Studio using Markov based probabilistic models within a Deducive developed R package.

The Nirvana Fallacy and Why Probability Beats Certainty 05/12/2017

The Nirvana Fallacy and Why Probability Beats Certainty https://medium.com/towards-data-science/the-nirvana-fallacy-and-why-probability-beats-certainty-df2f41e7975d

The Nirvana Fallacy and Why Probability Beats Certainty The principle of the Nirvana Fallacy holds that if perfection can’t be attained, why bother trying?

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