Deducive
Deducive is a collective of data scientists and creative strategists based in Washington, DC and Manc
10/16/2019
https://www.deducive.com/blog/2019/10/15/better-marketing-attribution-with-clickstream-analytics
A recent article on solving the riddle of effective, reasonably priced, website marketing attribution.
Better Marketing Attribution with Clickstream Analytics — Deducive Marketing attribution analysis using website clickstream data without the need for Google Analytics 360. Details on how to analyze this data with R Studio using Markov based probabilistic models within a Deducive developed R package.
05/12/2017
The Nirvana Fallacy and Why Probability Beats Certainty https://medium.com/towards-data-science/the-nirvana-fallacy-and-why-probability-beats-certainty-df2f41e7975d
The Nirvana Fallacy and Why Probability Beats Certainty The principle of the Nirvana Fallacy holds that if perfection can’t be attained, why bother trying?
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4200 Wisconsin Avenue, NW
Washington D.C., DC
20016
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