The Herald Group

Wrapping up 2025 with a lot of gratitude—and a lot of momentum at The Herald Group.

This year reinforced what we believe at our core: public affairs is moving faster, audiences expect more, and strategy only matters if it delivers outcomes.


See some of our firm’s highlights in our 2025 year in review:

https://theheraldgroup.com/blog/2025-year-in-review

Last week, we celebrated the holidays and a milestone year with a team lunch at Café Milano. It was a welcome opportunity to step back from the day-to-day, reflect on the work we’ve delivered together, and celebrate the season. We're grateful for this team and energized for what’s ahead.

The loudest voice doesn’t always win in public affairs. The most effective campaigns reach the right people, with the right message, at the right moment.

In our latest Insights post, we break down THG’s “Surround Sound” approach — reaching key decision-makers throughout the day with messages that feel credible, relevant, and hard to ignore. From targeted digital and third-party validators to smart timing and channel mix, we share how to build campaigns that surround the people who matter most — not just add to the noise.

Learn more about our strategic approach:

The “Surround Sound” Approach to Influencing Policymakers — The Herald Group | Public Affairs & Strategic Communications Firm The Herald Group’s “Surround Sound” Approach shows how to move policy outcomes by reaching the right decision-makers with the right message at the right moment. Instead of chasing virality, it focuses on stakeholder mapping, cohesive messaging, and trusted third-party validators to surround po...

THG is honored that our campaign with the Insurance Information Institute (Triple-I) has been recognized with top industry awards, including a MarCom Gold Award and a Campaign of the Year finalist nod at the Ragan Zenith Awards.

Learn how THG helped shift public opinion, mobilize advocates, and elevate a statewide conversation that contributed to Georgia’s 2025 tort reform.

https://theheraldgroup.com/case-studies/triple-i