Direct Choice Inc

ACA member retention is changing.
As passive renewals decline and consumer action becomes more important, retention is becoming less of a compliance challenge and more of a communication challenge.
The health plans that make renewal simple, clear, and easy to complete will have a competitive advantage.
Read how ACA member retention is becoming a marketing and engagement challenge—and what health plans can do to stay ahead.

The End of Passive Renewal: Why ACA Member Retention Is Becoming a Marketing Challenge - DCI For years, many health plans could count on a significant percentage of their ACA members renewing coverage with little or no action required. While annual notices, plan updates, and regulatory communications remained important, passive renewal helped smooth the path to retention. That landscape is....