NewStyle Digital

2.6.26 // Icons don’t disappear. They evolve.

Creating the new Parlanti Pro campaign: “The Icon. Reborn in Fire.”

Wrapped to Run started with a simple frustration at the barn. Founder Nicole Nair, a young eventer and show jumper, was tired of the same ritual riders know too well: taping and untaping boots that waste time, slow recovery, and trap heat where it doesn’t belong.

She built a solution, and we built the brand to match. Clean, performance-driven, and rooted in Nicole’s horse-first approach, the site we created reflects the same thinking that went into the product.

It’s a brand that works as hard as the people using it.

Timeless doesn’t chase trends — it sets them. ✨
’s iconic vision lives on in every bold stripe, fearless color, and confident detail throughout . Decades later, the design still feels as fresh, vibrant, and unapologetically elegant as ever.

True proof that great design doesn’t age — it endures.

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