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Does your strategy include these?

9 Key Elements Missing From Your Social Strategy We asked nine successful entrepreneurs to share the most critical elements they see others neglect to include in their plans -- and how to fix them.

"...for marketers the takeaway may be that your money is better spent on branding ads on Facebook than call-to-action direct-response ads..."

Why People Become Facebook Fans Why do Facebook fans fan? It's not to get free stuff.

http://www.businessinsider.com/the-rise-of-social-commerce-2013-5

The Rise Of Social Commerce: How Tweets, Pins And Likes Can Turn Into Sales There are other successful social commerce models besides Pinterest. ;