Unforgettable Experiences

This has been a year in the making. I planned to launch a show when my book came out last year, but life has a way of mixing up your plans. And what's cool is that the show I would have launched a year ago is not the one I needed to launch.

I'm excited to share with you the Event Innovator Show where I help event start ups and events who want to reinvigorate themselves. It will largely be interview based.

The first three episodes are live now on your favorite podcast app. I've shared the links for a couple major ones below.

Thanks to Mark Schaefer and the family of Dan Miller for the first two interviews (Ashley Logsdon Kevin Miller).

If you like the show, please subscribe, review, and share with your friends.

Let's go!

Last minute registrations:

All the trends say last minute registrations are increasing and here to stay. This can be nerve wracking for the planners and marketers in our midst.

While I don't think we can change this tide overnight, there are ways to prepare for it and make the most of it. I'd love to hear your thoughts.

Here are a couple of my own reflections:
1) Use incentives, group bundles, and word of mouth marketing to get people to purchase early. While many people seem to prefer to pay more for the flexibility, there are still many more who like discounts and deals;

2) Include hotel rooms in your package that are first come first serve. People like staying at the venue and having more of an all-inclusive experience.

3) Create plans that can flex quickly if you have a 25% surge in the last two weeks. Give the venue and catering a heads up--they should already know this is the trend and be able to accommodate many last minute changes.

That gets us started. What do you add to this conversation?

Adrienne Dorison Julius Solaris

Free Masterclass on Event Secrets this Wednesday -

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