Eric LEcuyer Photo

Product Photography for Helen of Troy | Drybar DETOX RESET Campaign

I recently worked with Helen of Troy on a product photography campaign for the Drybar DETOX RESET line. This was a commercial beauty product photography shoot focused on clean, consistent imagery for ecommerce, marketing, and brand use.

The entire shoot was photographed on location in Helen of Troy’s photography studio, using a controlled setup and clean background approach to keep the focus entirely on the product. The goal was straightforward: sharp, polished product photography that reflects the Drybar brand while maintaining consistency across the full DETOX RESET line.

I worked closely with stylist Beth Wickwire to ensure each setup was properly styled and camera-ready. My assistant Jenna Baronoski was also on set, helping manage production flow and ensuring efficiency throughout the shoot.

As a Massachusetts-based commercial product photographer, I focus heavily on precision lighting and repeatable setups—where consistency across a product line is critical. This project required a clean, minimal aesthetic that allowed the packaging and product design to stand on its own without distraction.

The final images from the Drybar DETOX RESET campaign deliver a cohesive, studio-clean look designed for both digital and retail applications.

recently worked with Helen of Troy on a product photography campaign for the Drybar DETOX RESET line. This was a commercial beauty product photography shoot focused on clean, consistent imagery for ecommerce, marketing, and brand use. — Eric... recently worked with Helen of Troy on a product photography campaign for the Drybar DETOX RESET line. This was a commercial beauty product photography shoot focused on clean, consistent imagery for ecommerce, marketing, and brand use.

Hey friends!

A little different from what I usually share here—but a lot of people don’t know that I’m also the Technical Director for 4th Wall Stage Company, and this show has been a big part of my world lately.

I’ve poured a ton into it, and I couldn’t be happier with how it’s come together. The cast and crew are absolutely incredible, and it really shows.

Good news—we’ve added two extra performances! If you’ve got some time this Saturday or Sunday at 2pm, come check it out. I’d love for you to see it.

Grab your tickets here: https://www.4thwallstagecompany.org/

https://www.ericlecuyer.com/blog/2026/1/6/location-product-photography-for-norton-abrasives

Location Product Photography for Norton Abrasives — Eric LEcuyer Photography: Your Vision, Our Lens Commercial Photography, Product Photography and Food Photography. Worcester MA. New England Photographer, Packaging Photography, Ecommerce photograp I recently wrapped up a location shoot with the team at Saint-Gobain / Norton Abrasives , photographing their new Norton Orbital Polishing System at their New York facility. It’s always a great experience working with this group. We focused on creating strong, straightforward images for a four-

www.ericlecuyer.com/blog/2025/6/4/clean-bright-and-deliciously-simple

Clean, Bright, and Deliciously Simple — Eric LEcuyer Photo Commercial Photography, Product Photography and Food Photography. Worcester MA. New England Photographer, Packaging Photography, Ecommerce photography Clean, Bright, and Deliciously Simple Not every food photo needs to be moody or heavily styled. Sometimes the best approach is clean, bright, and straightforward — letting your product shine exactly as it is. Clear, vibrant images help your customers see the true colors, textures, and freshness of