Convicts

Surfing has always been part of who we are at CONVICTS. So getting the chance to celebrate 50 years of the , a true legacy brand, was something really cool.

Tom reflects on the respect, the privilege, and the insanely talented friends who all came together to make it happen.

50 years of the World Tour. 50 years of asking “what happens next?”

Convicts built “Imagine What’s Next” with the World Surf League. A season-long campaign celebrating the 50th anniversary of the Championship Tour. Voiced by three-time World Champion , the film pulls from five decades of WSL archive footage, pairing legendary moments with the raw intensity of today’s generation.

Surfing’s trajectory has always been forward. Imagine What’s Next.

Client: World Surf League
Chief Marketing Officer & President North America, WSL: Brooke Farris
Chief Strategy and Brand Officer: Dave Prodan
EVP, Content Strategy and Production: Tim Greenberg
Director, Global Marketing: Travis Tan
Art Director: Chase Tarkington
Director of Broadcast Production: Milby Shannon
Agency: CONVICTS
Chief Creative Officer / Director: Tom Law
Business Director & Producer: Dylan Roley
Executive Producer: Pete Maiden
CONVICTS Agency Team:
Creative Director: Sharkey Weinberg
Business Director: Abby White
Producer: Chris Fitzsimmons
Voiceover: Mick Fanning
Editor: Andrew Holmes
Post-Production: Heckler, Sydney
Executive Producer: Will Alexander
Post Producer: Isobel Jones
Sound Design and Music: Heckler Sound
Executive Producer, Sound Design and Music: Bonnie Law
Colorist: Fergus Rotherham
Design: Sam Chirnside

LFG Team win in Adelaide.
And huge shoutout to Anthony Kim for taking the individual title.
Big weekend.

This tells the story of Cameron Avery : music, golf, and finding his roots again alongside Lucas Herbert

Michelle Rodriguez and Ashlyn Harris decided to steel the show and prove they have epic style in and out of the water.