Community Lactation and Parenting

Formula milk marketing exploits parental anxieties about common infant behaviours such as fussiness or poor sleep.

Premium branding is paraded as having “premium benefits”, when in fact the only difference is the price.

Claims made by the formula milk industry about their products are often misleading, scientifically unsubstantiated & violate the International Code of Marketing of Breast-milk Substitutes.

WHO is calling on governments to end exploitative marketing and protect babies’ health.

It’s the simplest of breastfeeding interventions, but past the first few days of life I find that it’s often forgotten. Parents will ask me why babies feed better on my “magic couch”. Quite simply, it’s often because baby is wearing only a diaper and they’ve been dressed in long onesies and in some cases, 😱 mittens, for 24 hours a day at home! Not only does skin to skin foster better and more comfortable latching, it has lots of other benefits for babies and parents!

🧑‍🍼benefits for baby:
😥Pain reduction
💪Strengthened immunity
🧠Healthy brain development
💤Improved rest and deeper sleep
☮️Reduced stress and crying
🤱🏾 Improved breastfeeding
➕Regulation of all vital signs

💑benefits for parents:
💕Enhanced bonding
😁Increased confidence
☺️Reduced stress and anxiety
💧Improved milk production
❤️‍🩹Reduced postpartum bleeding

Skin to skin contact is benefical long past the first few days of life! Did you find skin to skin helpful for feeding and calming your baby? Did you continue skin to skin after the first few days of life?