CodeLumix

💥 How are my customers actually searching, prompting, and making decisions? 💥

AI visibility is everywhere right now—and for good reason. Marketers suddenly have to win the attention of not just one, but two audiences: humans and AI. Both hold real influence over outcomes.

Here are six starting points to navigate this shift:

🔸 B2B buyers don’t stick to one platform anymore. They move between ChatGPT, Perplexity, Gemini, Google, and more—often double-checking results across them.

🔸 While communities like Reddit and Quora get cited frequently, well-crafted corporate content with a genuine human voice still matters more than ever.

🔸 Vendor sites, analyst research, and trusted industry publications continue to carry significant weight in decision-making.

🔸 Visibility ≠ Authority. AI might surface your brand, but that doesn’t always mean credibility. (Shoutout to Taylor Young 🔮 who recently highlighted this exact point on one of my posts.)

🔸 Your website is still your home base—even if traffic declines. It’s where you educate, differentiate, and build trust. And remember: you actually own it. Algorithms don’t.

🔸 Original, high-quality content has the power to earn citations in AI outputs, driving authority, traffic, and better leads back to you.

Bottom line: don’t underestimate your digital foundation. If AI is going to crawl for sources, you’ll want your website to be the one it finds—ready, credible, and authoritative.

It’s one of the biggest questions shaping digital marketing today…
How do we get AI to actually recommend our brand? 🤖✨

At last, the picture is starting to come into focus. And the good news? Getting started is often easier than most people assume. 🚀

In this guide, we’ll walk through prompts and techniques that can boost your visibility inside AI systems—using three quick audits and a handful of smart marketing adjustments:

1️⃣ A prompt that checks whether your website content is being used in AI training
2️⃣ A prompt that simulates your audience researching your industry with AI
3️⃣ A prompt that reveals where AI is learning more about your competitors

The ripple effects touch web development, content strategy, and digital PR 🌐. Much of this will feel familiar, but the small shifts make a huge difference.

Think of it as:

Word of (artificial) mouth 🗣️

Top of (artificial) mind 💡

Share of (artificial) voice 📣

What changes? Copy becomes more thorough. Proof points matter more. Links lose some weight, while brand mentions grow in value 🔎. Reliable data is harder to come by.

That means doubling down on things like directories, press releases, media coverage, transcribed podcasts 🎙️, product comparisons, and collaborative partnerships 🤝—anywhere AI could be gathering signals about your brand.

It’s still “search,” but with a fresh twist. Hopefully, this guide sparks new ideas for how you approach content, PR, and marketing in an AI-driven world. 🌍

We’d love to hear your thoughts 💬—because no one is navigating this shift alone.

📱 Smartphones—just like 📟 pagers, ☎️ landlines, 🚗 car phones, and 📞 flip phones before them—won’t be around forever. Communication technology has never stayed still, and there’s no reason to assume its evolution would suddenly stop.

🌐 Today’s smartphones are designed as internet-first tools, perfect for browsing, social connection, and everything in between. But 🤖 AI, much like the internet itself, is a general-purpose technology—one that will spark new behaviors and fresh ways of interacting (think agent-first experiences).

💡 What’s even more telling is the strategy of the world’s largest smartphone makers. Despite smartphones being their most profitable product, companies are already investing in what comes next—even if that means cannibalizing their own revenue. Google and reportedly Apple are pursuing 👓 smart glasses, while OpenAI has joined forces with Jony Ive, the designer behind the iPhone, to develop a new AI-first device that might eliminate screens altogether.

⏳ This shift won’t happen overnight; it could take a decade or more. But dismissing the possibility outright means losing the chance to shape it responsibly from the start.

🔐 An AI-first device could transform our approach to privacy and security, making it crucial to decide what trade-offs we’re willing—and not willing—to accept.

📰 I dive deeper into this in my latest Substack: how AI may mark the beginning of the end of smartphones, and even reshape the internet as we know it today.