Pulla Studio

This project showcases the CGI work developed by Pulla Studio in collaboration with Gwantsi for Huawei during the spring campaign. Our team was responsible for the full CG direction and ex*****on across several key visual segments, including the opening product reveal sequences, the design and animation of the icon cards used to highlight core device features, the transitional entry into the stylized E-ball environment, and the large-scale ring scenes toward the finale designed to emphasize scale and cinematic impact. From look development to final compositing, the focus remained on precise motion design, clean visual language, and high-end lighting to reinforce the narrative and elevate the overall visual identity of the film.

Huawei Harden - Pulla Studio Advertising, 3D Art, CGI

SPECTRUM

In this mesmerizing motion design film, prepare to be swept away on a captivating visual journey where colors and gradients come alive, dancing in harmony with the enchanting interplay of light and refraction. "Spectrum" is a symphony of hues, a kaleidoscope of vibrant visuals that will leave you spellbound.

As the film unfolds, you will witness a breathtaking exploration of the endless possibilities that colors offer. Each scene unveils a new dimension of the color spectrum, as rich gradients seamlessly blend and transform, evoking emotions and sparking the imagination. The fluidity of movement within each frame creates a sense of ethereal beauty, transcending the boundaries of the tangible world.

Through masterful artistry and meticulous attention to detail, the film captures the essence of how light bends and twists, playing with the very fabric of reality. As it interacts with various prisms and surfaces, light unfolds into a breathtaking ballet, casting intricate patterns and casting mesmerizing shadows. The refraction becomes a gateway to a dreamlike realm, where one can almost touch the ephemeral magic that colors and light possess.