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If you’re not ready to outsource your SEO and want to do a DIY SEO audit on your WordPress website, here is a simple checklist for you.

An SEO audit can help you discover errors and issues on your WordPress website that might be hurting your search engine rankings. If you fix these, you could boost your search rankings and increase traffic to your website!

What is an SEO audit?

An SEO audit is an in-depth look at your website to find any on-page SEO, technical SEO, or off-page SEO problems that you might have. SEO audits can uncover simple issues like missing image alt tags, incorrect use of HTML headings, and slow site speed. They can also find more complex problems like a lack of internal links, duplicate content, or poor page indexing. All these issues are fixable, and you can probably DIY them! If you run into trouble, you are always welcome to ask us questions.

Who should get an SEO audit?

If you have a WordPress website and want to drive traffic to it, you need an SEO audit.

If you improve all your ranking factors, you can boost your website’s search rankings and drive visitors to your site. The more activity on your website, the more search engines will push your site up the search rankings and you’ll compound your success!

Google has more than 200 factors it uses to determine where a website will rank in its search engine results pages (SERPs). An SEO audit helps you to discover what SEO issues you can fix to improve your chances of ranking for your target keywords.

When is the best time to get an SEO audit?

If your website is up and running, the best time to get an SEO audit is yesterday!

Ideally, SEO should be considered when planning a website, long before it’s built. However, that isn’t possible for websites that are already live so get going as fast as possible.

If we do an SEO audit for a client, we start with keyword research and their list of preferred target keywords, and then audit their website based on those. But there’s no bad time to do an SEO audit. The sooner you uncover and fix any SEO problems you have, the better. Your site is not static in search rankings and is constantly moving up and down. If you start your DIY SEO audit today, you can boost your rankings as soon as possible.

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Do a DIY SEO Audit on your WordPress Website If you’re not ready to outsource your SEO and want to do a DIY SEO audit on your WordPress website, here is a simple checklist for you.

Do you need a simple checklist to write SEO blog posts that can be easily optimized for search engines?

Here are 6 simple steps to follow, so it’s really easy to understand how to write SEO blog posts.

If your blog posts are well-written and easy to optimize for search engines, your website is far more likely to be found online. Better search engine optimization (SEO) = higher ranking in search results, and more clicks through to your website!

Make sure your users find you on search engines by following these 6 steps for every blog post you write:

1. Choose the keyword you want your blog post to rank for:

Think about the search intent someone may have when searching this keyword.

Search this keyword on Google and examine search results.

Ask yourself:

- Does your blog post you plan to write fit in with the other results?
- Can you write a better post than the top 3 results?
- Will your blog post answer the search intent of the person searching?

This keyword will be the TARGET KEYWORD of the blog post you’re going to write.

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6 Steps to Write SEO Blog Posts that Rank Learn 6 quick, simple steps to write SEO blog posts that can be easily optimized for search engines, so they rank in search results.

Understanding off-page SEO definitions will help you build an off-site strategy to boost your SEO and search rankings.

Off-page SEO includes the strategies and actions taken OFF or OUTSIDE of your website to improve its search engine ranking.

This type of SEO includes building your reputation and authority through off-site activity. These could be through backlinks, social media mentions, and other external signals. This shows search engines that your site is considered to be useful and valuable. The more valuable your website is, the higher it’s likely to rank on search engines.

Ad Impression
An ad impression is a metric used in online advertising to count the number of times an advertisement is displayed (i.e. seen by a user), regardless of whether it was clicked or not. Example: Google displayed your Google Adwords campaign ad in the search results, but no one clicked it – therefore eyes could have seen it and made but no one clicked it. Other ad campaigns could include Facebook, Instagram, or LinkedIn ads.

Backlinks
Backlinks are links from a page on one website (Website A) to another website (Website B). They are like a vote from Website B to say that Website A has good content, so Website B is telling its users to go there. Search engines analyze the quality of backlinks to estimate how important the page it’s linking to is. Lots of backlinks are great, but you don’t want to collect spammy links. It’s definitely ‘quality over quantity’ for backlinks!

Guest Blogging
Guest blogging is when you write a piece of content that is published on another website’s blog. This is often done in exchange for a follow backlink, which can really boost your SEO.

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Off-Page SEO Definitions Off-page SEO include the strategies and actions taken OFF or OUTSIDE of your website to improve its search engine ranking.

On-page SEO definitions are important to understand so you can optimize your meta data and other information on each of your website pages.

PRO TIP: Yoast is the best tool for optimizing on-page meta data. Click here to install Yoast on your WordPress website. The free version is great, but we believe the paid version is definitely worth the investment. Login to your WordPress backend and open each page on your site that you want to rank on search engines, to check your page meta data.

10x Content
Content that is at least ten times better than the current top-ranking result for the target keyword.

Alt Text
Alt text (alternative text) is the text description of an image on a web page. Screen readers and search engines both use alt tags so they’re very important for SEO.

Anchor Text
Anchor text is the visible, clickable text of a hyperlink. Example: Here is my sentence and this is my anchor text (that links to this page for reference). Anchor text should always match the page it is linking to. Google uses anchor text to understand the content of the linked page.

Breadcrumb Navigation
Breadcrumb navigation is an internal linking system on your website. They give users and search engines a clear trail to follow around your site. Breadcrumbs enhance user experience AND help Google to make sense of your website.

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On-Page SEO Definitions On-Page SEO definitions are important to understand so you can optimize your meta data and other information on each of your website pages.

SEO definitions are confusing, but there are some general definitions that it would really help you to know!

Search engine optimization is a vast and detailed topic, and the terms used to describe things can get very confusing. We are ALWAYS asked – “But what do all the terms mean?!”

Understand these SEO definitions and learn about SEO
SEO is critically important if you want your website to rank on search engines like Google. However, the hundreds of definitions and explanations is overwhelming, and can be very difficult to remember.

We hope these general definitions of SEO terms help you to understand what everyone is talking about when they discuss SEO.

SEO Definitions SEO definitions are confusing, but there are some general SEO definitions that would really help if you want to understand SEO!