OutSource

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Hi,
I was reading a report on consumer trends and, something really stuck with me. As a nation we do things we understand and are familiar with and that may have worked in the past, but the buyer is getting more intelligent by the day and old ways of selling are over!
In 2021 48% of businesses did not meet revenue targets and on the other hand 68% of customers were lost due to indifference and not mistakes or price. Despite everything your company’s goals for the coming year are probably the same as always to grow and increase sales revenue. Over 90% of consumers already know “the what” about your product and company. What they need from you is the why. In essence consumers are losing interest in hard sales and product focused marketing. The biggest trend this year has been personalized target marketing such as text, chatbots and social media.

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