PricePoint I.T.

As Black Friday 2024 approaches, here are some standout stats from last year:

📈 Takealot’s Blue Dot sale hit R196 million in transactions, with 125% year-on-year sales growth.
💻 51% of shoppers went fully online, while only 21% chose in-store shopping.
📱 Mobile dominated- 68% of Takealot’s orders were placed via mobile
🛒 Top items? PC hardware, electronics, TVs, clothing and perfumes. Travel is also seeing a nice surge in recent years.

Shoppers are getting savvier, researching deals early and spreading purchases over several days. Consider promoting Black Friday deals earlier and offering exclusive online bundles for a competitive edge.🚀

Retail is moving towards e-receipts, and the benefits are clear:

1️⃣ Higher engagement: e-receipts have a much higher open rate than traditional marketing emails
2️⃣ Instant post-purchase connection: add social links, marketing campaigns, product reviews, and more

3️⃣ Real-time updates: great way to communicate loyalty points balances, product recommendations, upsell opportunities, and easy access to sale details.
4️⃣ No more lost receipts: Digital receipts are convenient and easy to access.

Ready to go digital?



Get in touch today.

📧 [email protected]

🌐 www.pricepointit.co.za

The rise and power of social commerce 🛒🚀

Social commerce changed the way we shop, and it's growing fast... VERY fast. It will impact every brand, retailer and platform business. No one can afford to ignore it.
Our latest blog post talk about the scale of the change and provide some great insights.

Check it out here👇

www.pricepointit.co.za/blog/what-is-social-commerce-and-why-it-matters