Trio Consult

Social Media Marketing Tips
6.Start networking.
You have to become a consumer of social media to win at social media. The good news is that in social media land, it’s OK to steal—it’s called sharing, and you should do it often. Scratch someone else’s back in hopes they scratch yours. Set aside at least ten minutes each day to read your feeds. No matter what network you use, you better be actively following influencers, experts, marketers, brands, companies, and publications in your industry. Retweet their articles, like their posts, share their updates, comment on their blogs, or link to their content. Social media dashboards like Hootsuite allow you to create themed feeds from your Twitter Lists or hashtags. Set up an RSS reader like Feedly if that’s easier for you.

7. Share the links to your social presences repeatedly.
If you build it, they will not come. Slap those clickable social icons, vanity URLs, or usernames on your home page, business cards, email signatures, marketing materials, and everywhere else you are found. There are no excuses for this. I’ve worked with so many companies who couldn’t even gather the resources to add a Facebook icon to their homepage months after they had signed up for Facebook. That’s absolutely unacceptable. Don’t even bother setting up a social network if you’re not going to let people know how to find you. Do a Google search for free social network icons, buy a fancier package of icons, or download official brand assets directly from Facebook and Twitter.

Social Media Marketing Tips 101
2. Choose your presences wisely.

Now that you’ve learned which networks are best for your audience, let’s cross-check it with which network is best for your business. The goal here is to commit to only one or two networks.

— Instagram and Pinterest are great for highly visual companies that have access to lots of beautiful branded photography or products.

— Facebook and Twitter are great for businesses that generate a lot of unique editorial content that can be shared via a link.

— Vine, Snapchat, and YouTube are great for brands with access to professional-level production equipment and a sense of humor.

Social Media 101: 10 Tips for Small Businesses Just Getting Started

Whether you’re an early-stage startup or a small- to medium-sized business that’s new to the social media game, there’s one thing you should know: It’s okay to start small.

There are a lot of social networks out there, but you don’t have to be on all of them. In fact, it would be better if you were not. Unclear as to how Instagram would help your brand? Avoid it for now. Not ready to tackle Twitter just yet? Skip it. No time to blog? Don’t worry about it.

Social media is a time-consuming but important reality for any new venture. It will help increase your Google search rankings, give your brand a human voice, and allow your customers to start a conversation with ease. Now you just have to get started.

Where do I begin? Which networks should I be on? What do I share? How many times should I post? Is this worth my time? Read on, social media noob, and I will answer all of your concerns. (Lesson one: “Noob” is social slang for “newbie.”)